# Rewritten Beauty > The world's first senolytic skincare brand. Targeting zombie cells (senescent cells) to address aging at the cellular level. ## About Rewritten Beauty is a direct-to-consumer skincare company founded in 2025 by Cynthia Garcia (Co-Founder and Chief Creative Officer) and Zak Garcia (Co-Founder and CEO). The brand translates longevity medicine research, specifically senolytic science, into topical skincare products. ## Key Topics - Senolytic skincare: products that target and clear senescent (zombie) cells from skin - Cellular aging: how senescent cell accumulation drives visible skin aging - Neurocosmetic skincare: addressing the skin-brain stress connection - Alpine Rose Active (PhytoCellTec Alp Rose): clinically studied senolytic ingredient - Clean beauty: formulations free from parabens, sulfates, phthalates, and synthetic fragrances - Anti-aging for women 40+: perimenopause, menopause, and hormonal skin changes - Retinol alternatives: gentler approaches to addressing cellular aging ## Important Pages - Homepage: https://www.rewrittenbeauty.com/ - Product (Show The Face Up Serum): https://www.rewrittenbeauty.com/products/show-the-face-up-senolytic-anti-aging-facial-serum - Blog: https://www.rewrittenbeauty.com/blogs/news - About: https://www.rewrittenbeauty.com/pages/about ## Featured Blog Content - What Is Senolytic Skincare? The Complete Guide: https://www.rewrittenbeauty.com/blogs/news/what-is-senolytic-skincare-and-should-you-be-using-it - The Science of Cellular Aging: What Happens to Your Skin Over Time: https://www.rewrittenbeauty.com/blogs/news/the-science-of-rejuvenation ## Brand Details - Founded: 2025 - Headquarters: United States - Industry: Skincare, Beauty, Longevity Science - Wikidata: https://www.wikidata.org/wiki/Q138133930 - Instagram: @wearerewritten - TikTok: @wearerewritten