Erase what ages you. Rewrite what’s next.
Real anti-aging starts at the root. Our serum clears out the cells that age you and restores the glow that makes you unforgettable.
You were never meant to fade.
Luxury skincare powered by senolytics and neurocosmetics that targets the root causes of visible aging.
You were never meant to fade.
You were meant to show the face up.
Where Senolytic Science Meets Aging, Rewritten.
Rewritten wasn’t created to blur fine lines or sell you 25 again. It was created to erase the lie that beauty has an expiration date. We know you just want your outside to reflect how you feel on the inside.
Every formula is powered by senolytics and neurocosmetics to target aging where it begins, so your skin looks as unbothered, unapologetic, and unlimited as you feel.
Welcome to Rewritten
This isn’t another “anti-aging” brand whispering empty promises in a frosted jar. Rewritten exists to call out the narrative society sold you: that your value fades as you age.
Our formulas hit harder. We focus on science-based formulas that work at the root, because you deserve more than surface-level fixes.
And then there’s the part no lab coat could touch: the daily identity ritual. Because beauty isn’t just what shows up on your skin, it’s the story you’ve been told about it, and we’re here help you to rewrite both.
The first and only Identity-Based Beauty™ brand. This is skincare that that helps your outside look how you feel on the inside.
100%
said skin felt smoother and hydrated
95%
saw firmer, brighter, more even skin
90%
noticed improved elasticity
86%
saw a visible reduction in fine lines + wrinkles
5 Pathways of Cellular Renewal
1. Renewal – Alpine Rose Active
Clears out age-promoting “zombie cells” for skin that looks fresher and smoother.
Clinical testing: 16.1% increase in elasticity + visibly softer lines and wrinkles.
2. Stress Defense – Neurophroline
Neutralizes the impact of daily stress on skin.
Study results: up to 70% cortisol reduction + 163% boost in beta-endorphins. Skin looks calmer, balanced, and more radiant.
3. Brightening & Antioxidants – THD Vitamin C + Ferulic Acid + Vitamin E
Shields skin from oxidative stress and visibly brightens tone.
Research shows: up to 80% reduction in melanin + 8x stronger photoprotection.
4. Barrier Support – Niacinamide + Nutrient-Rich Oils
Refines texture and supports a stronger barrier.
Clinical studies show: visibly reduced redness, minimized pores, smoother skin.
5. Hydration – Multi-Weight Hyaluronic Acid
Plumps and restores lasting moisture.
Clinical research: 31% reduction in fine lines + 60% improvement in skin plumpness.
Meet the Cells Stealing Your Glow
Zombie cells are damaged skin cells that refuse to leave - and they’re the root cause of dullness, lines, and lost firmness. Show The Face Up clears away these “zombie cells” so fresh, radiant skin can finally rise to the surface.
Why I Created Rewritten
It was the morning of my 40th birthday. My phone was lighting up with text messages and DMs. There were jokes, warnings, and half-hearted compliments.
“Hope you had fun, it's downhill from here.”
“Time to get serious about skincare.”
“Enjoy becoming invisible.”
And the worst part? No one thought twice about saying it.
That day I realized: aging wasn’t just a biological process, it was a story. One we’ve been told so many times, we stopped questioning it.
I didn’t want to “age gracefully.” I wanted to look - and feel - powerful. And I wanted a product that helped me do both.
Not 12 steps. Not a fake glow. Just one potent formula that went deeper. So I collaborated with experts and created Show The Face Up: a serum that targets aging where it starts - at the cellular level and the story level.
Because yes, aging is real. But disappearing because of it? That’s what I refuse to accept.
– Cynthia Garcia, Founder
What Is Identity-Based Beauty™
Identity-Based Beauty™ is a new category created by Rewritten. It's skincare that doesn’t stop at your skin. It goes deeper, rewriting not just how you look, but how you see yourself.
Rooted in psychodermatology (the science of how stress, emotion, and identity impact the skin), it’s skincare that works on two levels: your reflection, and your sense of self.
Because better skin means nothing if you still feel like you’re disappearing.
Anti-Aging, Rewritten
At Rewritten, anti-aging doesn’t mean chasing youth. It means refusing to disappear.
We use high-performance science to target biological aging at the source while confronting the shame-filled story that told you your beauty had an expiration date.
You can honor the life behind the lines and still want fewer of them. You can love who you are and still want your glow back. You can carry decades of wisdom and still want your reflection to feel powerful.
We built Rewritten to address both - the affects of aging and the story that comes with it.
This is anti-aging without the shame.
This is Identity-Based Beauty™, made to work and made to matter.
Because you were never meant to fade. You were meant to show the face up.